Content marketing is the creation of relevant, engaging and high quality content that is custom tailored for your web audience. Like other forms of marketing, content marketing is used for customer acquisition and retention. It is one of the cost effective methods for creating brand awareness. It works for all markets in all industries.
Content marketing creates value for customers where traditional marketing cannot. Traditional marketing might not be relevant to the audience it is targeted at and as such can be ignored or muted as in the case of Television/Radio advertisements. Content marketing, however, allows the creation of targeted and customized content such as found about specific topics or products/services in the World Wide Web. The content can be targeted according to demographics and location.
Content marketing educates its audience through social media channels and leads to conversion. It also increases web traffic to your website. High quality content also gets shared throughout the digital media platforms. Strategically created content can influence purchasing decisions by giving your clients reasons as to why your products/services are the right and wisest choice for them. The right content can truly improve your brand equity by gaining customers because of the information it shares with your audience through your content marketing strategy.
Research (ComScore) shows that an increasing number of people are accessing digital media content on mobile phones. We, at Astute Horse Business and Marketing Solutions, build responsive websites and create mobile advertising that goes with your content marketing.
Although 88% of B2B marketers currently use content marketing as part of their marketing strategy yet only 32% have a documented content marketing strategy.
We, at Astute Horse Business and Marketing Solutions, provide custom tailored content strategy for your business by understanding your product and your target customers. We want to give your business a platform to acquire customers, and increase your brand equity.