Social media are virtual communities or networks which allows creating and sharing information. There are over 2.2 Billion active social media users worldwide. This gives you the opportunity to get to your customers at a scale never found before in the history of the world. When people in social media come to connect with your brand, your brand gets the audience to tell its story. You get instant coverage and build from hundreds to thousands of loyal and prospective clients. Social media outlets not only promote your products but enhance its image. The entire process relates to a more personal and emotional connection with buyers. Such are the benefits of digital marketing on social media.
A research conducted by the Pew Research Center (2015) on social media provides some useful insights in the most recent trends observed in the United States. Their findings include:
Facebook remains by far the most popular social media site. While its growth has slowed, the level of user engagement with the platform has increased. Other platforms like; Twitter, Instagram, Pinterest and LinkedIn saw significant increases over the past year in the proportion of online adults who now use their sites.
Astute Horse Business and Marketing Solutions, being a digital marketing company knows how to harness the power and intricacies of social media, we are at the frontiers of digital marketing with our detailed and extensive research team working astutely to promote your business through all social media outlets.
At Astute Horse, we understand that your customers’ needs are at the forefront of your success and we take their reviews and comments on social media platforms with utmost importance. We manage social media platforms for your business on your behalf. This is done by providing the following services.
Digital Marketing Services: